What are the German cross-border retail furniture e-commerce? Germany's cross-border retail

What are the German cross-border retail furniture e-commerce? Germany's cross-border retail furniture e-commerce top 5 ranking

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Germany is a rigorous and creative country, and their products are finished with fine workmanship and design. With the development of the e-commerce industry, more and more Germans now prefer to shop online. This article will sort out the top 5 rankings of cross-border retail furniture e-commerce in Germany (the following order is in no particular order, for reference only, Please refer to the latest data)

Otto - Germany's second largest e-commerce company

Otto is the second largest e-commerce company in Germany, second only to Amazon. It consists of 6,800 brands and 1.8 million items, including clothing, furniture, kitchen utensils, toys, household items and electronic products. Founded in 1949, Otto has expanded to 20 countries in Europe, Asia and the Americas, and has acquired several brands including the French company 3 Suisses. Otto launched its online store in 1995 and has become one of the mainstream platforms for e-commerce in Germany and Europe. “Naturloft.de” is another German furniture retailer of Otto. This website specializes in high-end country house furniture at reasonable prices.

Amazon Germany Station

Amazon's predecessor was the German online bookstore Telebook, which was acquired by Amazon in 1998 and later became the Amazon station in Italy today. Amazon.com is the second largest platform after Amazon.com. In March 2018, Amazon.com has a traffic of 530 million a month. To be a German station, you can't choose to be a US station. You need to understand the shopping behavior and orientation of German buyers first, after all, the culture and national needs of the two countries are different.

Ikea (IKEA)

The IKEA concept: “Create a better everyday life for the masses”, founded in Sweden in 1943, has become the world's largest furniture and household goods company, mainly including seat/sofa series, office supplies, bedroom series, kitchen series, lighting. Approximately 10,000 products, including series, textiles, cookware series, house storage series, and children's product series. IKEA adopts a global procurement model and has established 16 procurement regions around the world, including three in mainland China, namely South China, Central China and North China. IKEA's purchases in China have accounted for 18% of the total, ranking first. IKEA also has a unique strategy to adopt an integrated brand model brand that has brand, design and sales channels. In terms of product brand, IKEA divides the company's more than 20,000 products into three series: IKEA office, home storage, and children's IKEA.

What are the German cross-border retail furniture e-commerce? Germany's cross-border retail furniture e-commerce top 5 ranking

Home24

Launched in Berlin in 2009, Home24 has grown to become the largest competitor of IKEA in Europe. Users order furniture online, the company is responsible for free delivery to the home, and provides a free return service. The platform currently has more than 800 suppliers, more than 150,000 SKUs, and more than 1,000 employees worldwide, in Germany, France, Austria, the Netherlands, Switzerland, Belgium, Italy and Brazil.

Tchibo

Tchibo is a famous German chain coffee retailer with a wide range of coffees and its coffee marketing in North America and Eastern Europe. Later, Tchibo expanded its product range: travel products, insurance, mobile phone contracts, clothing, furniture and home products, electronics and household appliances. Hamburg is the origin of German coffee and the home of Tchibo Castle. In 1949, Mr. Max Herz, a local merchant in Hamburg, Germany, and his business partner, Carl Tchiling, founded Tchibo Castle in Hamburg. They revolutionized the coffee industry by selling commercial ideas for baking coffee by mail. Customers can choose between paper bags, cloth bags and iron boxes, and the German coffee industry was already a very innovative idea. In 2003, Tchibo Castle became the largest chain of coffee brands in Germany.