Top 10 scams common to Amazon sellers and how to deal with them

Top 10 scams common to Amazon sellers and how to deal with them

Ten common Amazon scams
1. Phishing scams for account information
Usually the scammer will fake Amazon to send a fake email ID and try to get personal information from the seller. First, they send a message to the seller with a link. When you click on the link, the link will redirect to another new URL, which will ask for your account credentials and credit card information. To this end, Amazon introduced a two-step verification code to circumvent the growing phishing scam. Even if you don't know about phishing scams, you should know about them because it is one of the more common types of scams.

Second, dropshipping scam
Have you received an eBay order in Amazon's mailbox? It is understood that there are thousands of sellers who make money quickly by selling Amazon products at a higher price on eBay. Whenever an order is received, the dropshipper will purchase the same product from Amazon, deliver it to the customer, and retain the difference.

Some scammers will submit false A-Z claims after they have delivered the product to eBay customers. In this way, scammers can get refunds and prices from eBay buyers, and poor Amazon sellers have to lose the cost of FBA and the cost of the product. Not only are they economically hurt, but such returns also damage the reputation of the seller and even cause the account to be frozen.

Third, the comment scam
Some sellers will damage the reputation of other sellers by writing false comments. This behavior will directly damage the reputation of the seller, resulting in a significant drop in sales. Some sellers also click "yes" or "was it helpful" to agree with other sellers' negative comments. As such clicks increase, negative comments will appear on the product details page. It is understood that this type of scam will reduce the conversion rate by 50%.

Fourth, sponsoring advertising scams
If you find that your Amazon PPC budget is running out at the beginning of the day, be careful, you may be the victim of Amazon's sponsored ad click scam. Under this scam, your competitors can click on your Amazon sponsored product ad until your budget is completely exhausted. This not only increases your budget and advertising cost, but also greatly reduces your conversion rate. And, they usually do this on weekends, because sales are often high at the time, and no one will monitor them.

Five, inventory lock scam
In addition, some malicious sellers will purchase all your libraries using real or fake credit cards before the peak season, so you have no products to sell. Once the holiday is over, these sellers will return the merchandise and get a refund. To do this, you can deal with this type of fraud by setting a limit on the number of transactions per transaction.

Six, replacement and refund scam
Returns and refunds are an inevitable part of the seller, and sellers are therefore vulnerable to deception. Some sellers ask for a refund after purchasing your product, and then exchange it for exactly the same thing, but it is an old, damaged product. This often happens because the seller cannot guarantee that the buyer is defective after receiving the product.

Seven, delivery failure scam
This scam only happens to the FBM sellers. After the buyer purchases the product, he falsely claims that he has not received the product and requested a refund, and in fact they have received the product. If the seller can provide proof of delivery, Amazon will provide a full refund. Because in general, the shipping company will require the customer to sign during the delivery.

Eight, listing and selling scams
Amazon has been fighting fakes, but the number of fakes is still growing. Some sellers will list their products at a low price on your product details page and win the buy box. Sometimes they will also send counterfeit and shoddy products to customers, which will greatly reduce the conversion rate of goods.

IX. Listing malicious complaint scam
Some sellers have had this experience: their listings were changed by Amazon without knowing it, because some sellers deliberately influence Amazon to make changes by providing false complaints. Bad sellers who usually have multiple sales accounts will deliberately complain about product information of other sellers.

For example, if you sell 10 bottles of products, bad sellers will complain to Amazon that your product is 5 bottles. If Amazon receives enough complaints, it will make changes to your listing. Your product will also receive many negative reviews and return requests.

X. False claim scam
Several false complaints about the product can cause the listing to be suspended. If a seller is selling a chemical or electronic product, the buyer or your competitor will buy the product and claim it is dangerous. For further investigation, Amazon will immediately suspend the account and the recovery process may take weeks or months. This can damage your natural rankings and lower your sales.

How to protect yourself from these scams?
1. Report to Amazon immediately

Once you become a victim of these scams, you can email Amazon immediately, or go to the Help section of the Seller Center, enter your questions and ask them to respond. If you have enough evidence and a good reputation, Amazon will definitely help you. You can also send any suspicious emails or information about any suspicious activity to stop- spoofing@amazon.com.



2, to ensure the security of your sales account information

It is not recommended to share your bank or seller account information with anyone. Even if someone calls you, telling you that he is a representative of Amazon and asking you to log in with the code he provided does not provide any information, this is often a trap, and receiving such calls should be immediately reported to Amazon.



3, start 2-step verification

2-step verification is a great way to protect your account and the process is simple. The seller can only log in to the account via a random six-digit two-step verification code. This code is usually sent from your Google Authenticator to your phone, registration phone number, and registration email ID.



4, understand the real and false mail ID

You must understand the difference between real and fake email IDs. Usually emails received by buyers from Amazon always end with @amazon.com. Don't trust any other email IDs. Some examples of fake emails are as follows:

Amazon- security@hotmail.com

Sellers- performance@payment-amazon.com

Amazon-seller- payments@msn.com

Similarly, sites ending in .amazon.com are also trusted. According to reports, sellers often log on to the website https://sellersecure-amazon.com. Also, be careful if you find grammar or spelling errors in your email.



5, maintain a good reputation

When you are a victim of a certain type of scam, such as a false return and a refund or delivery failure, then a good reputation may help you. If your account is healthy and has a timely customer response rate, then Amazon will first choose to believe that you are not a fraudulent customer.


6, using FBA

FBA will protect you from delivery failure scams and false delivery claims.


7, brand filing

Brand filing can prevent your products from being copied or forged, and build trust between you and your customers. They will be able to discern the difference between quality products and cheap products. Brand-registered sellers can drive away and sell more effectively.