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Simplify customer booking process and class to ensure that Maersk launches booking "artifact&qu

  • Author:Hank
  • Source:Xinde Maritime
  • Release Date:2019-06-26
We are professionalFreight forwardingThe situation of the cabinets has occurred from time to time. This is because the shipping company will accept excessive bookings to prevent the freight forwarding company from canceling the space to cause losses to them. In the face of the problem of the cabinets, the guests will have economic losses for our freight forwarding. For the company, our reputation has also been affected by the problem of the cabinet.

Container shipping processes have been complicated for many years. The booking process requires manual entry, is inefficient, and often has many uncertainties. Maersk launched the new online product Maersk Spot, which breaks the vicious circle of overbooking and provides a simpler, cabin-guaranteed way to transport containers.

With the new online product Maersk Spot, Maersk has further expanded its range of products for its customers. The new online product is fully digitally booked, customers pay for shipping at a fixed price, and receive a space guarantee while booking. With the launch of new products, Maersk has taken further steps to simplify the customer's supply chain by addressing some of the fundamental inefficiencies that exist throughout the industry.

简化客户订舱流程、舱位保证马士基推出订舱“神器”

Ms. Ding Zejuan, senior vice president of Maersk Group and global head of marine products, said that it is not uncommon for overbooking to reach 30%, because overbooking can make up for the high rate of demolition, which often leads to the customer’s cargo being Hey. This brings a lot of uncertainty to our customers. With Maersk Spot, customers can have a more complete understanding of the freight and terms of goods transport and ensure that their cargo is shipped, so that customers' goods can be transported in a simpler and more reliable manner.

With Maersk Spot, customers can search online and get competitive prices 24/7. When the booking is confirmed, the shipping cost and related fees are also confirmed. The real-time online price system determines the cost when the customer confirms the booking, greatly simplifying the booking process through a transaction from quotation to confirmation of booking.

Ding Zejuan said: Maersk Spot fundamentally simplifies the customer's booking experience. If not online booking, the offline process can contain up to 13 separate steps, usually involving extensive communication and paperwork from shipping schedules, terms and surcharges. With Maersk Spot, this cumbersome process is optimized online and streamlined into 5 easy steps.

When the customer confirms the booking, Maersk commits to the cabin and ensures operational execution. This is a shared commitment between the client and Maersk to solve the vicious circle of overbooking. If you cancel your booking, you will be charged accordingly. If the goods are stolen, Maersk will compensate the customer. This product enables both Maersk and its customers to commit to higher navigation visibility and freight certainty. To date, more than 3,000 customers have been piloted, and more than 50,000 forty foot containers (FFE) have been booked through Maersk Spot in the second quarter.

Indian Cement Company Ramco Cements Limited is one of the customers who use Maersk Spot. The company ships about 120-200 containers a week from Kattunpali to Colombo. Customers book one to two weeks in advance to ensure that the goods are delivered to their customers on time with the best shipping rates.

Ramakrishnan Vivekanandan, general manager of the marketing department of Ramco Cements, said: "We have already booked earlier, but there are still problems with our shipping capacity due to shipping company's cabin problems, which has caused us to lose the trust of our customers. Now, through Maersk Spot There is no longer any uncertainty in transportation."