Cross -border e -commerce: Foreign trade enterprises go to sea "new channels"
- Author:chinawuliu.com
- Source:chinawuliu.com
- Release Date:2023-10-27
In recent years, my country's export cross -border e -commerce has flourished, and more and more foreign trade enterprises have actively "touching the Internet" to embrace cross -border e -commerce to broaden sales channels and promote the realization of products to go to sea and brand.At the same time, cross -border e -commerce has also become an important way for many foreign trade companies to obtain orders.
Today, cross -border e -commerce is becoming a growth point for my country's foreign trade.Under the current global economic and trade situation, cross -border e -commerce has become an important way to promote the stable and standard structure of my country's foreign trade with new models, fast response, and low cost.As the "China's First Exhibition", the Canton Fair will naturally not let go of this current hotspot.At the 134th Canton Fair, the reporter learned that more and more foreign trade enterprises have actively transformed and rely on cross -border e -commerce new channels to improve their international market competitiveness.
Data show that in 2022, China's cross -border e -commerce imports and exports reached 2.11 trillion yuan, accounting for less than 1%in 2015 to 5%.
In the first half of the year, my country's cross -border e -commerce imports and exports reached 1.1 trillion yuan, an increase of 16%year -on -year.There are 690 cross -border e -commerce industrial parks in 165 cross -border e -commerce comprehensive test areas, and the number of overseas warehouses exceeds 1,500.
According to data released by the Guangdong Provincial Department of Commerce, from January to July 2023, the import and export of cross -border e -commerce in the province was 481.8 billion yuan, an increase of 140%year -on -year.The overall scale of Guangdong's cross -border e -commerce has a considerable advantage in the country.
Widen the track
Foreign trade enterprises actively "touch the net" and "two legs" are stable and far away
The Canton Fair has not yet been carried out, and the live broadcast space of Guangzhou Textile Import and Export Group Co., Ltd. is already lively -the business manager and product designer of the live broadcast of the live broadcast are already lively.Highlights and features.The reporter is concerned that the live broadcast room also actively develops technical upgrades, and can even show some details of the product with 360 degrees such as VR and other technologies.
Talking about the development of the company's cross -border e -commerce business, Chen Xiaohui, deputy manager of the operation department of Guangzhou Textile Import and Export Group Co., Ltd. shared it with great interest, "We 'touch the network' is the Canton Fair.Established a dedicated team to carry out online live broadcast. Through live broadcast, we can more conveniently come into contact with customers from all over the world, and our live broadcast room is 24 hours online. This avoids the number of customer exchanges caused by the previous time difference.Smooth. "
In the exhibition hall of the Canton Fair, the Skyworth exhibition platform is full of endless merchants.Black electric products such as color TVs and displays are exhibited on the same stage with white electric products such as refrigerators and washing machines, showing their strong brand strength.It is understood that Skyworth has opened a cross -border e -commerce business since two or three years ago."Our cross -border e -commerce mainly focuses on the Southeast Asian market and individual European markets. It is mainly small home appliances. For example, in the past two years, the relatively popular air frying pot in the past two years, it has achieved good sales through the cross -border e -commerce business."The deputy general manager of the overseas marketing headquarters of Shenzhen Skyworth-RGB Electronics Co., Ltd., Liu Dang, introduced that they have a long history with the "Performance of Electric shocks" with the Canton Fair.At the same time as the exhibition, they also followed up and operated on the Internet to achieve online and offline interaction."Now some customers are not available for various reasons, and they can still watch our live activities at home and the company in real time at home, which is conducive to the realization of online and offline complementarity."
In addition to the "old friends" of the Canton Fair such as spinning and Skyworth, a number of new exhibitors also chose to join the track.
"After joining the cross -border e -commerce platform, our total sales have increased from 18 million US dollars in the past year to 30 million US dollars in the third quarter of this year, an increase of 66.7%year -on -year." According to the sales of Guangdong Jinhaina Industrial Co., Ltd.Manager Tang Zijun introduced that in recent years, its company has actively carried out cross -border e -commerce business, mainly promoting some cross -border e -commerce platforms, and also promoting and selling products by establishing its own website."The national e -commerce platform sellers, brand retailers and local dealers have also saved a lot of time and labor costs and achieved significant results.
At present, the advantages of Guangdong and Guangzhou in the field of cross -border e -commerce are very obvious.According to data released by the Guangdong Provincial Department of Commerce, from January to July 2023, the import and export of cross -border e -commerce in the province was 481.8 billion yuan, an increase of 140%year -on -year.The overall scale of Guangdong's cross -border e -commerce has a considerable advantage in the country.
"First of all, Guangdong is a strong foreign trade province, and it is also a large manufacturing province, which provides a very good supply chain support for the development of cross -border e -commerce. Second, in terms of market entities of cross -border e -commerceOn the border platform, the proportion of Guangdong merchants in the country has almost reached more than half. This is also an important reason for many cross -border e -commerce platforms to China Merchants in China. Third, all 21 cities in Guangdong have been approved.Cross -border e -commerce comprehensive test area, which provides good policy support for the development of cross -border e -commerce in our province. "In the view of Liu Yinna, executive chairman of the Guangdong Provincial Network Business Association, the development of cross -border e -commerce in Guangzhou, Guangdong,Quite prominent.
Cracked problem
Outside sea brand insists on long -termism to strengthen the supply chain control
While the rise of cross -border e -commerce provides a new commercial infrastructure for enterprises to the sea, it also provides strong support for the transformation of Chinese manufacturing and building brands.
However, in the process of developing cross -border e -commerce companies, foreign trade enterprises also encountered some difficulties. Tang Zijun said, "For example," business models involved in cross -border e -commerce, changes in platform rules and laws, payment methods, logistics distribution, customer service, etc.Knowledge and skills require foreign trade enterprises in depth to learn. "He said that current cross -border e -commerce companies need foreign trade companies to cooperate with many logistics companies.The link is very complicated.
In the face of these practical issues, the reporter learned that there are already related platforms to integrate and optimize the various processes and operation mechanisms involved in the last mile of domestic logistics, international logistics, and the last mile of the destination country, and the cross -border e -commerce office.Configure resources reasonably, introduce cross -border e -commerce logistics into a unified service platform to achieve more comprehensive and systematic international logistics services.
In addition to overcoming hardware challenges such as logistics, the reporter noticed that the cross -border e -commerce platform is increasingly difficult to maintain long -term competitiveness by the price advantage. In addition to products and services, how to judge and analyze local consumer consumption habits to further build product competitive advantage advantagesBecome a problem that many brands need to think urgently.
"Cross -border e -commerce has gone through an extensive development stage of homogeneity and 'killing price'. Nowadays, it should be considered the problem of differentiated and branding." Gao Songyang, vice president of Wanyi Tong Group, told reporters that they found this.In a few years, many sellers who were originally cross -border e -commerce developed in the direction of independent stations and creating their own brands.He said that this shows that many sellers no longer want to be limited by the platform, but it is limited to realistic conditions such as supply chain capabilities."Therefore, as a platform, we also want to make some localized solutions to help foreign trade companies improve the cross -border shopping experience of overseas buyers." Gao Songyang said that in order to help companies break out of the "strange circle from price dimension""They created a fully automated warehouse, coupled with the addition of system -side scientific research technologies, more flexibly matching the needs of seller.
At the same time, the situation of "banning" cross -border e -commerce in a few countries and regions in overseas markets has recently appeared. How should cross -border e -commerce in the ascendant?
Zhang Yi, CEO of Ai Media Consultation, pointed out that in terms of global scope, it will not cause much impact on e -commerce or cross -border e -commerce banning.However, this should have a "warning" role for cross -border e -commerce. Cross -border e -commerce companies must abide by the business rules of the "landing" countries and regions, and actively study the policy direction of the country and region. At the same time, for the "landing" country and the countryRegional employment, taxation, trade, scientific and technological leadership, and innovation models, enterprises must do a good job of research.
Zhang Yi suggested that when cross -border e -commerce companies operate, in addition to the business itself, they must also actively fulfill their social responsibilities, actively establish a good social image, and establish a strong consumer reputation and consumer brand.There is also a reference meaning. "
Tide
Actively adjust and strengthen the local goodwill and brand building
In the future, how can foreign trade companies take cross -border e -commerce "Dongfeng" and accelerate the pace of going to sea?"Whether it is general trade or cross -border e -commerce, it is best to go at the same time for export -oriented enterprises." Wu Wenbo, president of the Guangzhou Foreign Trade Economic and Trade Enterprise Association, believes that the current cross -border e -commerce company hasIt's an icing attempt.He said that there are many companies on the market that specialize in cross -border e -commerce joint operations. If export -oriented enterprises do not have enough ability to do cross -border e -commerce while doing general trade, they can consider handing over to these partners and dividing labor collaboration.
Liu Feona suggested that whether it is the industrial chain, the main merchant, and the capacity of the sea, land and air freight, the cross -border e -commerce ecosystem of Guangdong is relatively complete.In the future, the brand development of Guangdong merchants must hold a long -term mentality, especially global consumers to become younger. "The era of Z has gradually become the mainstream consumer group. Their pursuit of products is not just functional, or a life.For this way, the brand's brand must focus on the values represented by the product and tell the story of the brand to further attract overseas consumers. "
In addition, in the past few years of cross -border e -commerce development, both from the national level and the platform level require and encourage enterprises to operate coordinated and localized.Since the beginning of this year, the Guangdong Provincial Network Business Association has established a compliance service center to integrate some lawyers who integrate overseas intellectual property rights and experts in overseas regulations, etc., to provide services to cross -border e -commerce enterprises with compliance roads to provide services
Today, cross -border e -commerce is becoming a growth point for my country's foreign trade.Under the current global economic and trade situation, cross -border e -commerce has become an important way to promote the stable and standard structure of my country's foreign trade with new models, fast response, and low cost.As the "China's First Exhibition", the Canton Fair will naturally not let go of this current hotspot.At the 134th Canton Fair, the reporter learned that more and more foreign trade enterprises have actively transformed and rely on cross -border e -commerce new channels to improve their international market competitiveness.
Data show that in 2022, China's cross -border e -commerce imports and exports reached 2.11 trillion yuan, accounting for less than 1%in 2015 to 5%.
In the first half of the year, my country's cross -border e -commerce imports and exports reached 1.1 trillion yuan, an increase of 16%year -on -year.There are 690 cross -border e -commerce industrial parks in 165 cross -border e -commerce comprehensive test areas, and the number of overseas warehouses exceeds 1,500.
According to data released by the Guangdong Provincial Department of Commerce, from January to July 2023, the import and export of cross -border e -commerce in the province was 481.8 billion yuan, an increase of 140%year -on -year.The overall scale of Guangdong's cross -border e -commerce has a considerable advantage in the country.
Widen the track
Foreign trade enterprises actively "touch the net" and "two legs" are stable and far away
The Canton Fair has not yet been carried out, and the live broadcast space of Guangzhou Textile Import and Export Group Co., Ltd. is already lively -the business manager and product designer of the live broadcast of the live broadcast are already lively.Highlights and features.The reporter is concerned that the live broadcast room also actively develops technical upgrades, and can even show some details of the product with 360 degrees such as VR and other technologies.
Talking about the development of the company's cross -border e -commerce business, Chen Xiaohui, deputy manager of the operation department of Guangzhou Textile Import and Export Group Co., Ltd. shared it with great interest, "We 'touch the network' is the Canton Fair.Established a dedicated team to carry out online live broadcast. Through live broadcast, we can more conveniently come into contact with customers from all over the world, and our live broadcast room is 24 hours online. This avoids the number of customer exchanges caused by the previous time difference.Smooth. "
In the exhibition hall of the Canton Fair, the Skyworth exhibition platform is full of endless merchants.Black electric products such as color TVs and displays are exhibited on the same stage with white electric products such as refrigerators and washing machines, showing their strong brand strength.It is understood that Skyworth has opened a cross -border e -commerce business since two or three years ago."Our cross -border e -commerce mainly focuses on the Southeast Asian market and individual European markets. It is mainly small home appliances. For example, in the past two years, the relatively popular air frying pot in the past two years, it has achieved good sales through the cross -border e -commerce business."The deputy general manager of the overseas marketing headquarters of Shenzhen Skyworth-RGB Electronics Co., Ltd., Liu Dang, introduced that they have a long history with the "Performance of Electric shocks" with the Canton Fair.At the same time as the exhibition, they also followed up and operated on the Internet to achieve online and offline interaction."Now some customers are not available for various reasons, and they can still watch our live activities at home and the company in real time at home, which is conducive to the realization of online and offline complementarity."
In addition to the "old friends" of the Canton Fair such as spinning and Skyworth, a number of new exhibitors also chose to join the track.
"After joining the cross -border e -commerce platform, our total sales have increased from 18 million US dollars in the past year to 30 million US dollars in the third quarter of this year, an increase of 66.7%year -on -year." According to the sales of Guangdong Jinhaina Industrial Co., Ltd.Manager Tang Zijun introduced that in recent years, its company has actively carried out cross -border e -commerce business, mainly promoting some cross -border e -commerce platforms, and also promoting and selling products by establishing its own website."The national e -commerce platform sellers, brand retailers and local dealers have also saved a lot of time and labor costs and achieved significant results.
At present, the advantages of Guangdong and Guangzhou in the field of cross -border e -commerce are very obvious.According to data released by the Guangdong Provincial Department of Commerce, from January to July 2023, the import and export of cross -border e -commerce in the province was 481.8 billion yuan, an increase of 140%year -on -year.The overall scale of Guangdong's cross -border e -commerce has a considerable advantage in the country.
"First of all, Guangdong is a strong foreign trade province, and it is also a large manufacturing province, which provides a very good supply chain support for the development of cross -border e -commerce. Second, in terms of market entities of cross -border e -commerceOn the border platform, the proportion of Guangdong merchants in the country has almost reached more than half. This is also an important reason for many cross -border e -commerce platforms to China Merchants in China. Third, all 21 cities in Guangdong have been approved.Cross -border e -commerce comprehensive test area, which provides good policy support for the development of cross -border e -commerce in our province. "In the view of Liu Yinna, executive chairman of the Guangdong Provincial Network Business Association, the development of cross -border e -commerce in Guangzhou, Guangdong,Quite prominent.
Cracked problem
Outside sea brand insists on long -termism to strengthen the supply chain control
While the rise of cross -border e -commerce provides a new commercial infrastructure for enterprises to the sea, it also provides strong support for the transformation of Chinese manufacturing and building brands.
However, in the process of developing cross -border e -commerce companies, foreign trade enterprises also encountered some difficulties. Tang Zijun said, "For example," business models involved in cross -border e -commerce, changes in platform rules and laws, payment methods, logistics distribution, customer service, etc.Knowledge and skills require foreign trade enterprises in depth to learn. "He said that current cross -border e -commerce companies need foreign trade companies to cooperate with many logistics companies.The link is very complicated.
In the face of these practical issues, the reporter learned that there are already related platforms to integrate and optimize the various processes and operation mechanisms involved in the last mile of domestic logistics, international logistics, and the last mile of the destination country, and the cross -border e -commerce office.Configure resources reasonably, introduce cross -border e -commerce logistics into a unified service platform to achieve more comprehensive and systematic international logistics services.
In addition to overcoming hardware challenges such as logistics, the reporter noticed that the cross -border e -commerce platform is increasingly difficult to maintain long -term competitiveness by the price advantage. In addition to products and services, how to judge and analyze local consumer consumption habits to further build product competitive advantage advantagesBecome a problem that many brands need to think urgently.
"Cross -border e -commerce has gone through an extensive development stage of homogeneity and 'killing price'. Nowadays, it should be considered the problem of differentiated and branding." Gao Songyang, vice president of Wanyi Tong Group, told reporters that they found this.In a few years, many sellers who were originally cross -border e -commerce developed in the direction of independent stations and creating their own brands.He said that this shows that many sellers no longer want to be limited by the platform, but it is limited to realistic conditions such as supply chain capabilities."Therefore, as a platform, we also want to make some localized solutions to help foreign trade companies improve the cross -border shopping experience of overseas buyers." Gao Songyang said that in order to help companies break out of the "strange circle from price dimension""They created a fully automated warehouse, coupled with the addition of system -side scientific research technologies, more flexibly matching the needs of seller.
At the same time, the situation of "banning" cross -border e -commerce in a few countries and regions in overseas markets has recently appeared. How should cross -border e -commerce in the ascendant?
Zhang Yi, CEO of Ai Media Consultation, pointed out that in terms of global scope, it will not cause much impact on e -commerce or cross -border e -commerce banning.However, this should have a "warning" role for cross -border e -commerce. Cross -border e -commerce companies must abide by the business rules of the "landing" countries and regions, and actively study the policy direction of the country and region. At the same time, for the "landing" country and the countryRegional employment, taxation, trade, scientific and technological leadership, and innovation models, enterprises must do a good job of research.
Zhang Yi suggested that when cross -border e -commerce companies operate, in addition to the business itself, they must also actively fulfill their social responsibilities, actively establish a good social image, and establish a strong consumer reputation and consumer brand.There is also a reference meaning. "
Tide
Actively adjust and strengthen the local goodwill and brand building
In the future, how can foreign trade companies take cross -border e -commerce "Dongfeng" and accelerate the pace of going to sea?"Whether it is general trade or cross -border e -commerce, it is best to go at the same time for export -oriented enterprises." Wu Wenbo, president of the Guangzhou Foreign Trade Economic and Trade Enterprise Association, believes that the current cross -border e -commerce company hasIt's an icing attempt.He said that there are many companies on the market that specialize in cross -border e -commerce joint operations. If export -oriented enterprises do not have enough ability to do cross -border e -commerce while doing general trade, they can consider handing over to these partners and dividing labor collaboration.
Liu Feona suggested that whether it is the industrial chain, the main merchant, and the capacity of the sea, land and air freight, the cross -border e -commerce ecosystem of Guangdong is relatively complete.In the future, the brand development of Guangdong merchants must hold a long -term mentality, especially global consumers to become younger. "The era of Z has gradually become the mainstream consumer group. Their pursuit of products is not just functional, or a life.For this way, the brand's brand must focus on the values represented by the product and tell the story of the brand to further attract overseas consumers. "
In addition, in the past few years of cross -border e -commerce development, both from the national level and the platform level require and encourage enterprises to operate coordinated and localized.Since the beginning of this year, the Guangdong Provincial Network Business Association has established a compliance service center to integrate some lawyers who integrate overseas intellectual property rights and experts in overseas regulations, etc., to provide services to cross -border e -commerce enterprises with compliance roads to provide services