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Innovation and optimization of logistics and e-commerce

  • Author:Yang Chen
  • Release Date:2014-04-17

Electricity supplier logistics concept innovation

      The electricity supplier logistics to a strategic level. Data show that the electricity supplier's customer complaints in more than 15% of all logistics problems, such as missing parts lost, damaged goods, claims standards, sending pieces of the delay, not door to door, bad attitude, you need a strategy to conduct electricity supplier logistics innovation and optimization.

From the "fast" to "accurate", to create a new concept of efficient logistics. Competition in the domestic traditional electricity supplier logistics are concentrated in order to fast for the purpose of customer experience, but that does not meet the real demand patterns of customers, should turn personalized "quasi", ie on the basis of rapid response, providing preferences Choose achieve "accurate." A specific point in time as the standard, the system according to the time and address the background customer orders settled calculate the time standard, and provides precise distribution of several alternative ways reasonably expected to guide customers to improve customer satisfaction.

Terminal distribution model innovation community

     Community distribution terminal that the "last mile" is the customer can directly perceive and participate in the logistics chain, but also B2C electricity providers to enhance customer satisfaction a key ring. In recent years, the domestic electricity suppliers to try a variety of modes, including Jingdong Mall campus business offices, a small post office Taobao Ali, Lynx community service station, the Soviet Union's fruit and DHL convenience stores - Express, tact and Vanke property courier agent point Express supermarket some colleges and universities, and placed in the cabinet from mentioning the community or a convenience store or a subway, etc.

     Solve the electricity supplier logistics innovation and community service integration can be roughly divided into five modes: one mode of delivery and community property cooperation and difficult to solve the profit distribution pattern can be sustained; Second, express and convenience stores co-op, the difficulty lies in the storage space and the distribution of profits; Third, the electricity supplier cooperation model with community property, difficulties and difficulties that negotiations; Fourth electricity supplier cooperation model with convenience stores, the difficulty lies in the question of sharing the costs and benefits; Fifth electricity supplier or logistics, and the Regional tripartite cooperation model, a third party may be the local government (or community, schools) to set up a platform company, is the cost and difficulty into problems.

Reverse (return) logistic model innovation

      OnlineShoppingIts own characteristics resulting in a higher proportion of electricity providers return merchandise, complex process, there are large uncertainties, resulting in reverse logistics forecasting and planning difficulties, rising customer complaints and grievances.

      Reverse Logistics electricity providers generally include two types of return logistics and recycling logistics, involving the application returns, inspection, sorting, repair, replacement, refund, or recycling, reuse, defective products and other processing problems. The main modes include: (1) autonomous business model, namely electricity supplier logistics company to operate independently or recycling operations to complete collection and processing of goods, re-use and disposal, such as the common mode of publishers and libraries, while, BtoC electricity supplier There are manufacturers in common mode and online merchants mode; (2) third-party outsourcing model in which electricity providers will return and recycling logistics commissioned third-party logistics companies to handle pattern; (3) collaborative business model, either electric 's part of the self-outsourcing collaboration with some combination of reverse logistics can be a professional platform for business electricity supplier or third-party logistics and regional or city cooperation, sharing information or commission model business operations.

Electricity supplier logistics system optimization

      To implement the concept of precise and efficient logistics, improve competitiveness and achieve customer commitment, we must do understand consumer behavior, efficient order processing, improve the logistics information system, optimize warehouse picking, transportation seamless, professional and high quality after-sale terminal distribution , continued to optimize all of these are inseparable from the electricity supplier logistics system.

      The first is the optimization of logistics organizations, including the optimization of each node in the network enterprise, namely to improve logistics capabilities, market capacity, information and management capabilities such as the ability system. Followed by the logistics infrastructure network optimization, including (1) the optimization of logistics nodes, the location model that is optimized using advanced logistics centers and distribution center location decisions. (2) optimization of logistics lines that transport costs in order to achieve a minimum target of commodity logistics distribution routing model design and optimization to solve. (3) ways to optimize logistics and distribution, it is necessary to realize economies of scale in logistics and transport, but also take into account the diversity of product distribution logistics. Then the optimization of logistics information network, including electricity supplier portals, dynamic integration of information operations and logistics, the logistics business process monitoring and management, optimization direction interface system design and optimization, order the system efficient and GIS geographic information system The perfect optimization. Finally, the electricity supplier logistics data mining is the key, as based on consumption data analysis, inventory control technology, through rational analysis algorithms and models to predict potential future needs, to avoid or reduce the impact of the bullwhip effect.

Electricity providers to optimize warehousing operations

       In the background of the electricity supplier logistics, warehousing custody beyond the traditional function, with important production job functions, is the basis for the production of electricity providers operating activities and operations to create a competitive advantage. The main bottleneck is the current order picking activity, according to a well-known statistical electricity supplier, accounting for about 60% of the total cost of the warehouse, pickers walk 20-25 kilometers a day on average, over 70% of the time is used repeatedly walking.

Optimization direction is generated when sorting operations in a single, rational planning considerations chosen route. In practice, the implementation of the optimization program will go through three stages: the establishment of a closed-loop optimization mechanisms warehouse system function to promote and enhance the development and comprehensive continuous optimization.

Third Party Distribution Management Optimization

      Electricity supplier is recognized third-party logistics and distribution management problems, according to a well-known electricity providers to statistics, 800,000 single order in its daily average bear 20% of the orders and distribution to third parties, but accounted for 72% of cargo damage, customer complaints accounted for 70%. The main issue is: third-party distribution control process node missing in transit, the lack of information integration platform, insufficient condition monitoring; lack of standardized transfer of goods, delivery receipt number differs from the number of third-party traceability reasons and difficult to produce financial reconciliation settlement of disputes and affect; damage to cargo handling mechanism determination and unreasonable; carrier extensive management, different manifestations of performance, the importance of different carriers lack of differentiation of reward and punishment system and cooperation model to differentiate treatment.

      Optimization direction: increased monitoring nodes and improve the level of information systems, build a sound carrier management platform; application of information systems for data exchange standard interface, the use of optimization techniques such as shipping and receiving PDA device management; follow fair and reasonable, enforceable and consistency of judgment and handling of cargo damage; implement carrier grade management, differentiated business strategy of cooperation.